The Indian Premier League (IPL), since its inception in 2008, has established itself as a global cricketing phenomenon. Beyond the on-field action, the league has also attracted major brands as sponsors, contributing significantly to its financial success and marketability. Check out the table below for a quick overview of IPL 2024 sponsor:
| IPL Sponsors | ||
| Year(s) | Sponsor | Industry |
| 2020 | Dream11 | Fantasy Sports |
| 2021 | VIVO | Smartphones |
| 2022-Present | Tata Group | Conglomerate |
Let’s take a look at the IPL’s title sponsors over the years:
Check out who made the Fastest 50 in IPL in 2024.
Who is the IPL 2024 sponsor?
The Board of Control for Cricket in India (BCCI) made a big announcement: the TATA Group, a well-known Indian conglomerate known for its global reach and unwavering dedication to excellence, has been given the exclusive rights to sponsor the Indian Premier League (IPL) from 2024 to 2028.
The relationship between the BCCI and the TATA Group is an important event in the history of cricket. The TATA Group’s huge bid of INR 2500 crore shows that it is still committed to cricket and believes that the IPL is the best sports event in the world.
The choice to give the title advertising rights to TATA Group shows that both companies are dedicated to doing their best. The TATA Group, which stands for innovation, honesty, and leadership, is a great partner for the IPL, which is known for its exciting cricket action and unbeatable fun.
Complete IPL 2024 Sponsors List
| Partnership | Brand |
| Title Sponsor | TATA |
| Official Partners | My11CircleCREDUpstoxRuPaySwiggy Instamart |
| Official Orange & Purple Cap Partner | TBA |
| Official Broadcasters | Star Sports |
| Official Digital Streaming Partners | Jio Cinema |
| Umpire Partners | TBA |
| Official Strategic Timeout Partner | CEAT |
- Title Sponsorship by TATA: INR 2500 Crores (2024-2028)
- My11Circle Sponsorship: INR 625 Crores
- Umpire Sponsorship: To Be Announced
- Official Strategic Timeout Sponsor: INR 48 Crore per Season
Check out who made the highest partnership in IPL 2024.
Interesting Facts about IPL 2024 Sponsor
| Fact | Details |
| Highest title sponsorship fee | INR 439.8 crore (VIVO, 2018-2019) |
| Longest title sponsorship tenure | 4 years (DLF Ltd.) |
| Shortest title sponsorship tenure | 1 year (Dream11) |
| First non-Indian title sponsor | VIVO (Chinese smartphone manufacturer) |
Global Impact of TATA Group
People from all over the world are watching the IPL because of its exciting shows of skill and kindness. The IPL’s partnership with TATA Group not only expands the league’s reach, but also strengthens its place as a major event on the world’s sports schedule.
The TATA Group cares about cricket in more ways than just the IPL. The company’s sponsorship of the Women’s Premier League shows its commitment to supporting gender equality and giving women more power in sports, which makes cricket even better.
This historic partnership has been made possible by the innovative guidance of Mr. Jay Shah, Honorary Secretary of BCCI, and Mr. Arun Singh Dhumal, Chairperson of IPL. Their forethought and smart thinking have taken the IPL to heights that have never been seen before, making it a true leader in the sports world.
With the help of TATA Group’s knowledge and resources, the IPL is set to make the fan experience even better. From cutting-edge technology improvements to engaging fan interaction programs, the relationship promises to raise the bar for cricket fun.
List of IPL Sponsors From 2008 Till Present
Check out the table below that shows the IPL sponsors of previous seasons to date.
| Year(s) | Sponsor | Industry |
| 2008-2012 | DLF Ltd. | Real Estate |
| 2013-2015 | PepsiCo | Beverages |
| 2016-2019 | VIVO | Smartphones |
| 2020 | Dream11 | Fantasy Sports |
| 2021 | VIVO | Smartphones |
| 2022-Present | Tata Group | Conglomerate |
DLF (2008-2012)
In the inaugural season, DLF Ltd., India’s leading real estate developer, secured the title sponsorship with a bid of INR 40 crore. This marked the beginning of a lucrative partnership that lasted for four seasons.
PepsiCo (2013-2015)
Taking over from DLF, global beverage giant PepsiCo stepped in as the title sponsor for three seasons. This period saw the league’s popularity soar further, solidifying its position as a premier sporting event.
VIVO (2016-2019 & 2021)
Chinese smartphone manufacturer VIVO entered the scene in 2016, bagging the title sponsorship for a significant sum. Their association extended till 2019, with a brief hiatus in 2020 due to political tensions. VIVO returned in 2021, further underlining the growing influence of technology companies in the sponsorship landscape.
Read more: Who made the fastest century in IPL?
Dream11 (2020)
With VIVO’s temporary exit in 2020, fantasy sports platform Dream11 stepped in as the title sponsor. This marked a shift in the sponsor profile, showcasing the diversification of brands involved with the IPL.
Tata (2022-Present)
In 2022, the Tata Group, one of India’s most prominent conglomerates, secured the title sponsorship rights for a record-breaking sum. This five-year deal, extending till 2028, signifies the enduring appeal of the IPL and its potential to attract major corporations.
IPL Title Sponsorship Fees
The table below shows the title IPL 2024 sponsor and the early sponsorship fees
| Year(s) | Sponsor | Fee |
| 2008-2012 | DLF Ltd. | 40 per year |
| 2013-2015 | PepsiCo | Not publicly disclosed |
| 2016-2017 | VIVO | 100 per year |
| 2018-2019 | VIVO | 439.8 per year |
| 2020 | Dream11 | 222 |
| 2022-Present | Tata Group | 500 per year |
| 2022-Present | Tata Group | Conglomerate |
Note:
The fee for PepsiCo’s sponsorship is not publicly available.
The fee for the Tata Group reflects the annual cost within their five-year deal.
Read more: Most Dangerous Teams in IPL 2024?
Brand Value of IPL Teams
The Indian Premier League (IPL) is run by the Board of Control for Cricket in India (BCCI). In 2022, they made Rs 12,715 crore by selling just two teams. The average price for a team hit Rs 6,357 crore, which is a huge rise of 17 times in just 13 years.
Brand worth has grown by a factor of ten because more people are going to stadiums and watching games. Here’s what you need to know about the IPL teams’ brand value after the 2023 season is over:
| IPL Team | Brand value |
| Mumbai Indians | USD 87.0 million |
| Chennai Super Kings | USD 80.6 million |
| Kolkata Knight Riders | USD 78.6 million |
| Royal Challengers Bangalore | USD 69.8 million |
| Gujarat Titans | USD 65.4 million |
| Delhi Capitals | USD 64.1 million |
| Rajasthan Royals | USD 62.5 million |
| Sunrisers Hyderabad | USD 48.2 million |
| Lucknow Super Giants | USD 47.0 million |
| Punjab Kings | USD 45.30 million |
IPL 2024 Sponsors For All Teams
IPL 2024 Sponsors – CSK
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the CSK:
| Team Partnership | Brand |
| Principal Partners | TVS EurogripEtihad AirwaysIndia CementsGulf OilBritish EmpireSNJ 10000Reliance JIOAstral Pipes |
| Official Partners | Vision 11ICICI BankCoca Cola |
| Merchandise Partners | Play RHello FMFever FMFan Craze |
IPL 2024 Sponsors – MI
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the MI:
| Team Partnership | Brand |
| Principal Partners | SliceDHL |
| Associate Partners | IDFC First BankAstral PipesReliance Jio |
| Official Partners | Jio CinemaDream11Garnier MenUSHABisleriBIRA 91Max Life InsuranceBKTRadio CityFever FMRadio One |
| Merchandise Partners | EUMEFanCodePlaetoPlay RThe Arena |
IPL 2024 Sponsors – GT
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the GT:
| Team Partnership | Brand |
| Principal Partner | Ather |
| Associate Partners | Capri LoansBKT TiresJIOAstral PipesSimpolo CeramicsACKOEquitasLubiRayzon Solar |
| Official Partners | RarioDream11Jio CinemaBisleriHavmorCromaMunchBig Ant StudiosBoat |
| Exclusive Ticketing Partner | Paytm Insider |
| Merchandise Partners | EMFanCode ShopCybeart |
| Radio Partners | 95 Radio OneTop FM91.1 FM Radio City |
Checkout the IPL Ball Price 2024
IPL 2024 Sponsors – RCB
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the RCB:
| Team Partnership | Brand |
| Main Title Sponsor | Qatar Airways |
| Principal Partners | KEI Wires and CablesHappiloReliance JIO |
| Associate Partners | PUMA Hindware Italian Collection Boat Equitas Mahindra Nippon Paints |
| Official Partners | Eat Sure Rario Munch Ampere Restolex Dream11 Bira 91 Royal Challenge Packaged Drinking Water Hombale Films Amul Organic Manipal Hospitals Aryaka 7UP ITC Master Chef Fever 104 FM Bella VITA Jio Cinema Birla Estates Alstone |
IPL 2024 Sponsors – DC
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the DC:
| Team Partnership | Brand |
| Principal Sponsor | JSWGreen PanelDP World |
| Associate Sponsors | Green PanelDP WorldGMRRoyal StagJIOJBLZed BlackMahindraGalaxy Basmathi Rice |
| Official Partners | Fan CrazeBKTDream11BIRA 91Fancode ShopEUMEJio CinemaBisleriWrognMedulanceBig Ant StudiosFever FM94.3 Radio OnePunjabi FeverHRXAsian FootwearsAmul Organic |
| Exclusive Ticketing Partner | Paytm Insider+Paytm |
IPL 2024 Sponsors – RR
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the RR:
| Team Partnership | Brand |
| Title Sponsor | Luminous |
| Principal Sponsor | BKTReliance JIO |
| Associate Sponsors | GOEL TMTUBON Born To Free |
| Official Partners | Dream11 |
| Official Licensees | FanCode ShopTagZGullyactive ClubPlay R |
Read Who is the Mr IPL in 2024
IPL 2024 Sponsors – PBKS
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the PBKS:
| Team Partnership | Brand |
| Title Sponsor | EBIX Cash |
| Principal Sponsor | BKTLotus HerbalsReliance JIOOasis All SeasonsDream11Hindware Home Innovation Limited |
| Official Partners | TideAVPL Drones |
| Associate Partners | CAMPA Official Pouring PartnerMunchAmul OrganicB Natural Juices And BeveragesOrion Turtle ChipsDurbi PlywoodLovable Airy Lightly Lovely |
| Official Kit & Merchandise Partner | T10 Sports |
| Official Digital Collectibles Partner | Rario |
| Associate Partners | PayTM Insider98.7 BIG FM |
| Fan Merchandise Partner | Fancode ShopThe ArenaPlay R |
IPL 2024 Sponsors – SRH
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the SRH:
| Team Partnership | Brand |
| Title Sponsor | Fan Craze |
| Principal Sponsor | BKTKUHL Stylish FansJIOTCLDream11EBIX Cash |
| School Education Partner | Bachpan |
| Simplify Partner | NBL |
| Official Merchandise & Lifestyle Partner | Wrong |
| Official Pouring Partner | Campa |
| Celebration Partner | Royal Challengers Package Drinking Water |
| Official Cosmetics Partner | Dazzler Eterna |
| Official Gaming Partner | Big Ant Studios |
| Official Partner | BIRA 91 |
| Official Fan Merchandise Partner | Fan Code |
| Outdoor Media Partner | Mera Hoardings |
| Official Medical Partner | Apollo Hospitals |
| Official Organic Foods Partner | Amul Organic |
IPL 2024 Sponsors – KKR
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the KKR:
| Team Partnership | Brand |
| Principal Partner | MyFAB11BKT |
| Associate Sponsors | LUX CoziJOY Personal CareMoney 9JIOACKORoyal GreenSRMB |
| Official Partners | Thums UPBoatMio AmoreHRXBira 91Amul Organic |
| Licensing Partners | The Souled StoreLIT-AF.INEUMEFancode Shop |
| Media Partners | Fever FM94.3 Radio ONEThe TelegraphSampark |
| Health Partner | Woodlands Hospital |
IPL 2024 Sponsors – LSG
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the LSG:
| Team Partnership | Brand |
| Sponsors | My11CircleShyam SteelGreen PlyJIOVIDABond Tite AdhesivesTOO YUMMPrayag BathwareSomanyFancrazeRoyal Challengers Package Drinking WaterKingfisherCampa |
| Official Partners | PayTM Insider + PayTMDr. Vaidya’s New Age AyurvedRadio CityThe Soul StoreALCISSpencer’sMacmeriseFC HospitalityAmul OrganicSahara Hospital |
Conclusion
Finally, TATA Group being given the rights to sponsor the IPL title marks the start of a new age of excellence, creativity, and friendship in the world of cricket. Cricket fans can’t wait for the IPL 2024 to start. The TATA Group is putting together an amazing show of skill, emotion, and sportsmanship of the highest order.
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For more IPL-related information, you can check on Purple Cap in IPL.
I have a strong interest in providing interesting stories on a wide range of sports as a sports content writer. I have a talent for capturing the spirit of sports victories; my goal is to share that passion with readers all across the globe.